Strategy

5 Best Practices To Grow Your Audience

5 Best Practices To Grow Your Audience

The mission of scaling an engaged audience is exciting and rewarding. At RebelMouse, we believe that achieving success isn't an accident, it's a decision. The key is to effectively blend the art and the science in the editorial process. Below are 5 best practices for growth you can apply to your strategy:


Own Your Identity

Your story makes you unique and allows you to cut through the noise. If all of the branding were stripped from you content, your audience should be able to tell that it's your company or organization that created it. That's the power of your voice. Be bold, be authentic and be relatable. Convey how your story connects to the lives of the people you're trying to reach.

Fuel your passion into content that differentiates you and that you're in a position to do best. You can't cover everything so focus on what will make you stand out. Be disciplined about what you cover and what you don't cover. The internet is democratized space and the social web rewards quality. It's not enough to get someone to click on your story, you have to create an experience that people love enough to want to share it.

Adele snapping her fingers

Integrate Content Creation + Distribution

A commitment to telling a story should come with a commitment to presentation and distribution that ensures it takes off. Marry your approach to content creation and promotion. This means taking into account where you intend to reach your target audience -- the social media platform, an email or another pathway -- before bringing your story idea to life. Headlines designed to drive sharing, dynamic imagery, compelling status text and subject lines are instrumental in driving maximum engagement.

Social media, email, messaging and emerging platforms should drive your editorial strategy, as opposed to being an afterthought. Additionally, the device likely being used to consume your content and the context of that interaction should inform your approach to creation.





Unlock The Power Of Data

Data provides powerful insight into how people connect and engage with your content. Incorporating analytics into editorial workflow isn't about chasing clicks: it's about empowering your team to create the best possible user experience. The goal is to deliver the right data to the right person in the right format at the right time.

The life of a story begins when you hit publish. Being aware that a story is going viral in real time gives your team the opportunity to maximize performance by scheduling posts to social media, sending email + messaging blasts and optimizing an overall approach to distribution that amplifies growth. At higher levels, analytics can uncover user behavior patterns on what works well in terms of story ideas, presentation and promotional strategy. Data is a universal language of feedback that empowers you to build an audience around a meaningful editorial product.

Drive Performance With Technology

Leveraging an innovative publishing platform fuels efficiency, as well as growth in terms of scale and engagement. Tools that align with editorial workflow save your team time. A system that connects to the larger internet ecosystem allows you to maximize your impact. This applies to content discovery, creation, promotion and performance. Functionality that enables you to pull in and push out stories in a unified experience enables your success.

Technology that's adaptable is the secret sauce in the recipe for growth.




Embrace Evolvability

Treat developments in the way people consume content as an opportunity to get ahead of the curve. You can see the rise of a new social platform as daunting, or a chance to reach and engage with your audience in a new exciting way. It's all about perspective. Create a culture that promotes experimentation and values new ways of doing things.

Embracing evolvability means not having to play catch-up and instead puts you in the position to innovate. Plus, it makes the process more fun. And the experience of creating something you're proud of and deliberately connecting with your target audience is fun. That's the magic of the internet.



Do you have any questions for our Rebel team? Submit them below and we'll get back to you soon:


What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideRolling Stone QuebecPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat