At RebelMouse, we talk a lot about distribution: distribution tools, distributed audiences, distributed publishing. As we kick off 2017, we want to make what we mean clear when we say "distributed publishing."
A Rebel's Definition of Distributed Publishing
dis·trib·uted pub·lish·ing
/dəˈstribyo͞oted pəbliSHiNG/
noun
The seamless process of creating and optimizing content for maximized audience reach across channels and devices.
In other words, create once, publish everywhere that matters.
Distributed Publishing Is Crucial
To access content online twenty years ago, audiences typically typed in a URL and went straight to a known website. Slightly savvier web users started leveraging search engines. But for the most part, as a content publisher, it was pretty simple: You executed straightforward ad buys on traditional marketing channels to build a reputation. The payoff? A consistent, reliable audience that consumed the news and information you provided.
Today, according to Parse.ly, Google and Facebook drive 80% of referral traffic to digital publishers. These powerful channels wield and constantly tweak mysterious algorithms that dictate how content gets surfaced, typically leaving you in the dark about how to stay relevant. Plus, audiences now increasingly rely on mobile to discover content. If your content is not truly optimized for mobile, you're missing an important part of your readership.
social media traffic referrals chart
In a nutshell, you're likely struggling to 1) keep up with the digital landscape, 2) find your audience in a way that doesn't pile on the costs, and/or 3) simply pinpoint where to start.
RebelMouse, the First Distributed Content Management System (DCMS), Was Built to Help You Figure It Out
RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented. Our teams are organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. Our software comes out of the box with the necessary tools you need to win the publishing game and maximize each piece of content, allowing you to save time and money. This includes:
✔ Easy authoring tools
✔ Seamless publishing to important formats, like Facebook Instant Articles and Google AMP
✔ SEO levers
✔ Social optimization and relationship management tools
✔ A/B testing for optimal performance
✔ Flexible, device-responsive site layout and design
✔ Seamless newsletter management
✔ Robust monetization controls
OK, Sounds Cool! How Can I Be Down?
Don't lag behind in 2017. Get into the Rebel mindset and grab the advantage for your teams. We make it easy to get up and running based on your needs and goals.
Looking to launch a new site? Request a proposal today to discuss how you can quickly launch with us. (Psst: We've made it especially easy to transfer over WordPress content.)
Still have questions?
Contact us today and we'll get back to you ASAP!
