At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.
When media companies make the switch to RebelMouse, they don't just get a complex CMS that has to be manipulated to fit their brand. What we provide instead is a modern publishing system connected to the social web and all of its powerful distribution points. Right out of the box, users are given social amplification options that can be configured and customized immediately without impacting time to launch.
Here's a look at all of the Global Settings every user gets to configure as soon as they make the switch to our platform.
We recently updated the Global Settings in our Layout & Design tool to be much more comprehensive, ensuring it's even easier to configure your RebelMouse site. Previously, our Layout & Design tool controlled the general styling of your pages. But now it's been enhanced to be more robust
A detailed list of all the new settings available can be found below:
Typekit ID: Typekit is a service provided by Adobe that offers users a library of high-quality fonts. With RebelMouse, you can use Typekit to add a custom font to your site.
Google Fonts: Google Fonts is flexible and free. Simply type the name of your preferred font and add it. Once added, the font name automatically converts to the font style you've chosen so you can see exactly how it will look.
Text Color: This sets the main text color for your overall site.
Primary Color: This sets the color for your sections and hyperlinked content.
Primary Color Hover: This sets the color that appears when you hover over text on your site.
Secondary Color: This sets the color for the right-rail headers.
Text Font Size: This sets the font size for main body content.
Primary Font: This sets the main font for your overall site.
Secondary Font: This sets the font for your right-rail content.
Background Color: This sets the background color for your overall site.
Site Favicon: This lets you upload the favicon you want to use for your site.
Twitter ID and Site Name: You can use this to customize your sharing experience on social with a specific Twitter handle/account.
General
Post Custom Fields: There are several custom fields you can add to a post. They're managed in the Global Settings of Layout & Design Tool as shown below:
Custom fields include:
Checkbox: Use this to create a custom checkbox.
Radiobox: This will create a Radiobutton enabling users to select from a set of options.
Dropdown: This will add a drop-down menu with the default values 0–5.
Text: This will add a text box.
Rich Text: This will add a text box with a formatting toolbar.
Date: This will add a text box with a date placeholder using the MM/DD/YYYY format.
Image: This will create an option to upload an image.
PDF: This will add an option to upload a PDF file.
Phone: This creates a text box which will only accept numbers.
Location: This allows you to either enter or select your current location.
Here's a screencast of what some of these custom fields look like in Entry Editor:
Here's a screencast of how to access these custom field types in Layout & Design Tool:
Post Custom Fields By User:Click here for more details on this feature.
Disable Default UTM Parameters: We use UTM parameters for different sharing features. For example, sharing posts to social will make it so that the permalink for the post contains UTM parameters. This means that when a link is clicked via a social post, you will know exactly where the reader came from.
If set to YES, then no parameters will be appended at all.
If set to NO, then parameters will be appended to shared posts' URLs.
If left blank, then parameters will be appended to shared posts' URLs.
Custom Dimensions for Google Analytics: In this field, you can write a JSON string to determine the value and ID of custom dimensions to output in your site's template, and then passed onto Google Analytics.
Browser Back Button Will Go to the Previous Page Instead of the Post: If this option is enabled, it will make your browser's back button go through each URL the user went through while browsing. If it's disabled, one click of the back button will take your users to the previous page, skipping any URLs containing parameters.
Disable Stats Emails:
If set to YES, then no stats emails will be sent to administrators (whether daily or weekly stats).
If set to NO, then stats emails will be sent to administrators (both daily and weekly stats).
If set to engine settings, then stats emails will be sent to administrators (both daily and weekly stats).
Company Name: This sets your brand or company name. This is used in various key places such as sign-up and login screens.
Facebook
Facebook Instant Articles on by Default:
If set to YES, the Facebook Instant Articles toggle will be set to "On" by default on new articles.
If set to NO, the Facebook Instant Articles toggle will be set to "Off" by default on new articles.
If set to engine settings, the Facebook Instant Articles toggle will be set to "Off" by default on new articles.
Facebook App ID: This field is used for inserting your Facebook App's ID. It's absolutely key for getting Instant Articles set up correctly.
Example: 5238972XXXXX105
Facebook App Secret Key: This field is used for inserting your Facebook App's Secret key. It's absolutely key for getting Instant Articles set up right.
Example: 10f586c1f7e312ebXXXXX9d9283193eb
Facebook Page ID: This field is used for inserting your Facebook Page's ID. It's absolutely key for getting Instant Articles set up right.
Example: 36426XXXXX75394
Quantcast ID for Facebook Instant Articles: This ID is used to specifically track page views from Facebook Instant Articles.
Ad Recirculation Placement ID for Facebook Instant Articles: This field is used for inserting a Facebook Ad Network Ad ID.
Example: 523897227948105_523897247XXXX03
Add Mid-Article "More From" Links to Facebook Instant Articles: Part of the available Facebook Instant Articles layout, you can include a module that shows "More From... LOVE MEOW," as an example.
Use Facebook Instant Articles:
If set to YES, the Apple News toggle will be set to "On" by default on new articles.
If set to NO, the Apple News toggle will be set to "Off" by default on new articles.
If set to engine settings, the Apple News toggle will be set to "Off" by default on new articles.
Facebook Page Token: This field is used for inserting your Facebook Page's token. It's absolutely key for getting Instant Articles set up correctly.
Ad Auto Placement ID for Facebook Instant Articles: This field is used for inserting a Facebook Ad Network Ad ID that will repeat itself throughout long articles separated by x number of words.
Example: 523897227948105_523897247XXXX03
Title to Be Displayed in the "More From" Field in Facebook Instant Articles: In this field, you can populate the wording you want to be included in the "More From" module.
Example: "See More of Our Content" instead of the default "More From" heading.
Use Section Name as the Kicker for Facebook Instant Articles: This feature adds another "subheadline" to your Instant Article before the body starts. The idea here is that whatever you enter will show up as the section's name.
Take Live Facebook Instant Articles:
If set to YES, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab and then set to "Live."
If set to NO, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab, and then set to "Unpublished."
If set to engine settings, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab and then set to "Live."
Apple News
Apple News: Switch ON by Default for All Posts:
If set to YES, the Apple News toggle will be set to "On" by default on new articles.
If set to engine settings, the Apple News toggle will be set to "Off" by default on new articles.
Apple News API Key: This field is used for inserting your Apple News API key.
Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce
Use Apple News:
If set to YES, it will enable the Apple News toggle in Entry Editor. You need this activated to use Apple News.
If set to NO, it won't enable the Apple News toggle in Entry Editor.
If set to engine settings, it won't enable the Apple News toggle in Entry Editor.
Apple News API Secret Key: This field is used for inserting your Apple News API Secret key.
Example: fKgq4WQefXXXXXXODe1L8hl
Apple News Channel ID: This field is used for inserting your Apple News API Channel ID. Your Channel ID is the UUID of your channel. You can find out how to retrieve your Channel ID by visiting News Publisher.
Apple News Channel Approved for Publishing:
If set to YES, any article with the Apple News toggle set to "On" will be published directly to Apple News.
If set to NO, any article with the Apple News toggle set to "On" will be sent as a draft to Apple News.
If set to engine settings, any article with the Apple News toggle set to "On" will be sent as a draft to Apple News.
Instagram
Instagram OAuth Client Secret: This field is used for inserting your Instagram Secret.
Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce
Instagram OAuth Client ID: This field is used for inserting your Instagram API key.
Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce
Twitter
Twitter Consumer Key (API Key): This field is used for inserting your Twitter API key.
Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce
Twitter Consumer Secret Key (API Secret): This field is used for inserting your Twitter API Secret key.
Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce
Twitter Site Name: This field is used to specify what your site's name should be displayed as when content is shared. It's also used for meta tags.
Example: @YourSiteName
Twitter Site ID: This field is used to enter your Twitter Site ID, which is a unique value that every Twitter account has. You can find out what your Twitter Site ID is here.
Example: 341XXX022
If you have any questions about your site's global settings, contact your account manager today.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
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Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
From start to finish,
RebelMouse blasted away our expectations!
Kelley Beaucar Vlahos
Editorial Director
Responsible Statecraft
RebelMouse
brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close
relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above
and beyond to ensure we were happy with the new site, and
they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.
Ryan Koo
CEO
No Film School
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management
Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement
United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform.
We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO
tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer
Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot
at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with
you all.
Tim Grieve
Executive Editor
Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there!
Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more
than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager
Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen
my Managing Editor in 2021! Thank you.
Nick Smith
CEO
Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us
to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we
optimize search and create a great audience experience. As we have implemented the various search tactics, positive
results are almost instantaneous. Training our content creators has been simple. The system is incredibly user
friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver
exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management
Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service
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Douglas Fischer
Executive Director
Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch
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Susan Hassler
Editor Emeritus
IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform
met all our expectations and we love the technology. We are positive about the future of our site and look forward to
improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS.
Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and
use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO
Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a
sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider
them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous
improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is
tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any
new business needs that we have.
David Nguyen
Senior Director of Digital Marketing
Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the
entire journey. They have helped modernize our website through an infinite scroll setup that allows us more
advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has
helped educate our own team on the various aspects of programmatic advertising and worked to best implement them.
Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist
Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization
options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to
make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a
professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.