The search engine giant is jumping in on the explosion of AI-enabled text
It’s been hard to ignore the news about artificial intelligence (AI) in recent weeks. The advancement of AI-driven copywriting and image creators has made a splash in both business and popular culture, quickly putting us on the cusp of a new digital era.
Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023.
This news comes hot on the heels of the rising popularity of ChatGPT, a type of AI technology that uses natural language processing to generate natural language responses to user input. It can be used to generate creative writing, create automated translations, and even generate personalized responses to emails. Its impressive capabilities quickly catapulted the tool to reach more than one million users in under one week.
\u201cChatGPT is on its way to LinkedIn, send help\u201d— The State of LinkedIn (@The State of LinkedIn) 1670271223
Users having fun with the varied responses that can be generated using ChatGPT.
ChatGPT’s quick success has sounded an alarm over at Google. The New York Times reported that management at Google declared a “Code Red” after ChatGPT rose to fame, acknowledging its ability to completely disrupt the industry, particularly in the world of search. Microsoft has already announced that it plans to add ChatGPT features to its search engine, Bing, in the coming months.
SEO writer Danny Goodwin provides a good example of the potential impact ChatGPT could have on the SEO industry over at Search Engine Land:
“If you thought featured snippets were stealing your traffic, just wait until Google starts being able to accurately answer some even more complex questions which your existing content is designed to answer.”
This year, Google intends to launch over 20 new products and showcase a version of its search engine with chatbot features, according to a slide presentation reviewed by The New York Times.
In that presentation, Google listed priorities for its new AI-enabled search, including getting facts right, ensuring safety, and eliminating misinformation.
Click here to read the full report in The New York Times.
Get Ready for an AI-Enabled World
It can be intimidating to think about how platforms like ChatGPT could interfere with the entire web as we know it. However, the rise of AI can be good for your website and your business.
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