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Premier Guitar Grows Traffic From Google Review Structured Data

Premier Guitar grows Google Search traffic with review structured data

RebelMouse helps Premier Guitar significantly increase users visiting their review pages

Premier Guitar is one the world's foremost authorities on guitar-related news, lessons, and reviews. Since their launch in 2007, their gear reviews, which are popular among their hundreds of thousands of active monthly users, have generally done well in search. Despite the quality of these reviews, Premier Guitar noticed that the click-through rate (CTR) in Google Search was around 2% or lower.

That trajectory changed when Premier Guitar started using review structured data. Within 90 days, there was a 19% increase in organic Google Search visitors to these reviews pages. The website also saw a 33% increase in pageviews from Google.

patti erenberger premier guitar quote

impact of review structured data on stats

review snippet structured data growth in Google Search Console The “Review snippet” search appearance went from zero to the above after Premier Guitar implemented review structured data.

These changes continue to have a positive impact. In the past three months (Nov. 2024–Feb. 2025), Premier Guitar saw a 4% CTR on review snippets vs. a 2.5% CTR for other forms of search results — that’s a 60% higher CTR. The traffic implications of this are huge. Impressively, review snippets now account for 30% of Premier Guitar’s Google Search traffic.

$The \u201cReview snippet\u201d search appearance has a much higher CTR (4.1%) than the average search result for Premier Guitar\u2019s site.$ The "review snippet" search appearance has a much higher CTR (4.1%) than the average search result for Premier Guitar's site.

There's a reason the CTR is higher. These results stand out. Have a look for yourself with an example for a product:

Premier Guitar review snippet in Google Search results An example of Premier Guitar’s review structured data in a rich results snippet. Notice that they are ranked right after the brand itself and it includes a star rating, the expert who wrote it, and pros and cons. These lead to a higher CTR.

Premier Guitar easily implemented the structured data through our content management system (CMS). Our proprietary system is optimized for search engine optimization (SEO) and user experience, and we also help partners track the efficacy of changes by using Google Search Console. Premier Guitar used Google's Rich Results Testing Tool to validate their code and eliminate any remaining errors in the markup.

“Google makes it very easy to implement structured data and ensure it meets all the requirements for rich results. Users were able to see much more information in the rich results and that led to more trust,” said RebelMouse Chief Creative Officer Sandra Orlic.

Ready to see the same impact on your own site by implementing structured data? Get in touch with us today and our team can guide you through the process.

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RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

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