Google's Knowledge Graph is a panel of additional information about a user's search query that's displayed to the right of traditional search results. This feature helps users find reliable information easily and quickly in a strategic location on the first page.
If you're a website owner that wants your site or company to be included in Google's Knowledge Graph, here are some steps you can take to improve your chances:
Create a Wikipedia Page
By far, most Knowledge Graph results are pulled in directly from Wikipedia. So it's a great idea to make sure your site has a Wikipedia page that's accurate and maintained.
Here's an example from RebelMouse-powered property Brit + Co:
Create Social Accounts
In many cases, Knowledge Graph will list your site's official social accounts on Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. It's important to make sure that your company has a viable and active social presence.
Here's an example from RebelMouse-powered property GZERO Media:
You can add your social profile links in the Global Settings interface of Layout & Design Tool. Here's a screencast of the workflow:
And here's how your social profile links appear in your site's code:
Implement Structured Data
Implementing structured data on your site is recommended to increase your chances of showing up in Knowledge Graph. This will help search engines crawl your website and acquire information quickly. Structured data also creates rich snippets from your site's content. On RebelMouse, we take care of your key structured data automatically so that your site is always crawled by Google correctly. Click here for more information.
For the social profile links, these are marked in your structured data as "sameAs" attributes:
Sign up for Google My Business
Signing up for Google My Business will help pass in information about your company's details directly to Google. This is recommended to increase your chances of getting included in Knowledge Graph.
- Click here to sign up for free.
- Here's a step-by-step tutorial from Google on how to sign up.
Build a Loyal Audience + Optimize Your Search Performance
The steps above are great recommendations to increase your site's chances of being included in Knowledge Graph. However, they're not a guarantee that your site will be displayed.
Aside from our quick tips, your site's chances of making it into Knowledge Graph are dependent on the search engine's algorithm, and how many people are searching for your site. If search volume isn't high enough, Google's algorithm may not feature you. Click here to learn more about Google's SEO roadmap.
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