Click here to read our Q4 2021 platform performance updates.
Click here to read our Q2 2021 platform performance updates.
Click here to read our Q1 2021 platform performance updates.
For many publishers and brands, Q3 2021 was about recovering web traffic lost to Google's
page experience signals update that was rolled out over the summer. For us, the quarter was about continuing our success of delivering excellent Core Web Vitals metrics across our site network with platform performance updates both big and small.
As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.
We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:
184 hours were spent on delivering new features
1,010 hours were spent on improving existing features
752 hours were spent on performance and infrastructure updates
Performance Improvements
Light/Vanilla JavaScript Application for Logged-in Users
We have a highly optimized version of our JavaScript application for logged-out users that was implemented in the fall of 2020. This quarter, we released a highly optimized version of our JavaScript application for logged-in users.
We first released this latest update for the sites in our network that have a large percentage of their traffic logged in to RebelMouse, and the impact was very clear. We saved on file size, and Core Web Vitals performance improved dramatically. We're now carefully releasing the new experience for the rest of the sites in our network so that writers, editors, and other internal teams can enjoy similar types of page-speed experiences that their logged-out users already do.
AMP Optimization
Our team of traffic-obsessed developers recently implemented performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.
Here's a breakdown of the changes we've made:
Our developers analyzed key requests that could be merged into one to reduce back-and-forth time between the microservice and the data source. Then, we removed requests that were duplicates or where data could be retrieved through other, more efficient methods.
Our developers also reimplemented our stack. This allowed us to decouple the data-fetching phase from the rendering phase, which was causing duplicate requests.
The way we receive information from AMP pages was re-engineered so that we can understand it more before starting the rendering phase. This optimizes the way we fetch data for a page.
Cache logic was implemented so that we don't refetch data that is unlikely to change across similar requests.
So far, our performance updates have improved average response time on AMP pages for clients across our network. Click here to see the results.
Faster-Loading Ads
We've developed a method to load ads after content and before everything else, and we are currently measuring the performance impact on ad visibility and revenue across several sites in our network. Stay tuned!
SEO-Friendly Image Filenames
Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.
On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.
When used consistently, we expect SEO-friendly image filenames to positively impact your search traffic, trackable via Google's Search Console. We also believe alt tags will improve your site's search returns because it gives additional weight to vital keywords.
This feature also improves performance in a minor way because the URL of the image is smaller, so it reduces HTML size with shorter URLs. Click here to learn more.
Optimized Fastly (CDN) Hit Ratio
We've found a way to isolate patterns of query parameters that are added across the web for a variety of different reasons. These parameters are used for tracking purposes for JavaScript and dynamic applications, but don't change the way a page renders. We have isolated the majority of these parameters and now pass them through Fastly without breaking cache in the way that query parameters usually do.
This update has driven a huge performance boost to core performance metrics like Time to First Byte (TTFB) across the platform.
Platform Infrastructure Updates
Kubernetes Integration: RebelMouse Anywhere
Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications. Our infrastructure team has built an integration that allows us to deploy RebelMouse as a container service that you can install anywhere. This has been incredibly helpful to set up developer instances on the fly, replacing what was once a very long and complicated process with something that's simple, powerful, and fast.
Also, RebelMouse can now run on any Amazon Web Services (AWS) account that isn't owned by RebelMouse. This gives our clients more flexibility when working with us, improves the potential to scale in more efficient ways, and gives us another level of opportunity when it comes to implementing complex disaster recovery procedures.
Continuous Delivery and Deployment
We're proud of the setup that we continue to advance that allows for sophisticated, automated testing of tens of thousands of possible scenarios through Docker containers. This setup also makes it possible for us to move faster on the deployment of new code and features in a safer way. This is vital to keep up with the speed of change on the web. We can now use rolling deployments with automated testing that use monitoring and alerts to minimize the impact of bad code and optimize the speed of rollouts.
MySQL Server Upgrades
After our platform-wide traffic reached over 500 million pageviews per month, our MySQL server cluster that manages native stats started to experience some scaling issues. As a result, we prioritized resolving significant architecture issues to avoid deadlocks. We are particularly proud that we did this in a way that resulted in no downtime for our native stats. Our latest infrastructure deployment technology has the ability to create a new cluster that can handle all the past, present, and future stats in a way that can scale exponentially.
Node.js Upgraded to Version 14 for Microservices
This upgrade keeps all of our microservices modern and in sync with the latest technologies The release notes for Node.js 14 are available
here.
Amazon EKS Upgraded to Version 1.18
This is the AWS-managed Kubernetes environment, and the update was an important part of keeping our AWS cluster modern.
General New Features and Updates
Chargify Integration
We now have an integration with Chargify that we can use as a paywall for users to access content.
Improved Brightcove Integration
We previously had an integration with Brightcove for embedded videos, and we upgraded it so that you can now search for Brightcove videos in your RebelMouse Library.
Through metadata, we are now able to support a large-image setting that follows Google's best practice for its Discover feature. So far, it has boosted traffic from Google Discover on our platform.
RebelCare Team Updates
57% less escalations
Instant communication between Zendesk and Jira
First response time is now under two hours
Time to solve a task has decreased
Total client wait time has decreased
RebelMouse API Updates
Disable the automatic adding of groups to Mailchimp
Replace ga with gtag inside Layout & Design Tool
Site extra to choose channel in Layout & Design Tool
Improve "move_posts_from_section" Celery task
Fix user ID implementation for gtag
Break up loops when creating redirects
Remove deleted sections from feeds
Remove additional options on MongoDB index specs
Allow users to save the site domain
Sections service refactoring
Team Updates
We've added amazing talent to our team. The following new Rebels will help scale our ability to continuously update our platform while simultaneously delivering as a creative agency.
Creative Strategy Team
Nicolás Scattularo, Strategic Account Manager
Services Delivery Team
Katherine Osorio, Platform Engineer
Lennin Troya, Quality Assurance Engineer
Mariano de Simone, Solutions Architect
Raphael Ribeiro, RebelCare Agent
Roman Krychun, Platform Engineer
Taísa Vasconcelos, Platform Engineer
Turabi Ozturk, Project Manager
Vitória Natália Caetano, RebelCare Agent
Sales Team
Bernardo José Leite da Silva, Sales Operations Analyst
Minor Bug Fixes and Minor New Features
Entry Editor
The "Keep Reading" and "Horizontal Line" features are now clearly separated in Entry Editor's UX
Resize and floating feedback has been addressed
Optimized source URL handling
Upgraded Sentry libraries for better error reporting
Upgraded style loader libraries
Added tool tips for short codes
Added a new element to enable showing a confirmation prompt before publish
Importer
Added better support for fast import formats
Performance
Stopped preloading gtag
Upgraded Bitly API
Upgraded blinker component
Upgraded Layout & Design Tool performance
Click here to read our Q2 2021 platform performance updates.
Click here to read our Q1 2021 platform performance updates.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
From start to finish,
RebelMouse blasted away our expectations!
Kelley Beaucar Vlahos
Editorial Director
Responsible Statecraft
RebelMouse
brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close
relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above
and beyond to ensure we were happy with the new site, and
they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.
Ryan Koo
CEO
No Film School
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management
Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement
United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform.
We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO
tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer
Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot
at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with
you all.
Tim Grieve
Executive Editor
Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there!
Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more
than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager
Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen
my Managing Editor in 2021! Thank you.
Nick Smith
CEO
Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us
to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we
optimize search and create a great audience experience. As we have implemented the various search tactics, positive
results are almost instantaneous. Training our content creators has been simple. The system is incredibly user
friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver
exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management
Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service
has been impeccable.
Douglas Fischer
Executive Director
Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch
right away.
Susan Hassler
Editor Emeritus
IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform
met all our expectations and we love the technology. We are positive about the future of our site and look forward to
improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS.
Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and
use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO
Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a
sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider
them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous
improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is
tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any
new business needs that we have.
David Nguyen
Senior Director of Digital Marketing
Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the
entire journey. They have helped modernize our website through an infinite scroll setup that allows us more
advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has
helped educate our own team on the various aspects of programmatic advertising and worked to best implement them.
Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist
Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization
options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to
make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a
professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more
than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able
to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to
help with each element across all of our clients. We thrive on solving the complex.