Click here to read our Q3 2021 platform performance updates.
Click here to read our Q2 2021 platform performance updates.
Click here to read our Q1 2021 platform performance updates.
RebelMouse said goodbye to 2021 with a celebration of our commitment to powering the fastest sites on the web. Our prioritization of user experience and page speed allowed us to outperform our competitors on Core Web Vitals the entire year, and we’ve got the data to prove it. Check out HTTP Archive’s
Core Web Vitals Technology Report for 2021 into January 2022:
We invested 2,245 hours into our platform in Q4 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:
489 hours spent on delivering new features
627 hours spent on improving existing features
1,129 hours spent on performance and infrastructure updates
Performance Improvements
Smart, High-Performance Cache for Long-Tail Pages
RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. We dynamically assemble pages server-side, which is very powerful and provides tremendous opportunities to do smart features that process complex features with conditionals in code.
We are proud to use best-in-class open source technologies to make this possible. The core technologies include:
As part of the long-tail caching project, we’ve developed a Kubernetes-driven cluster that can auto scale to meet demand for a massive data warehouse in an elegant way.
Prometheus is a power-monitoring solution that allows us to have instant alerts based on data thresholds for a more stable environment. This is part of upgrades to keep our stability at an incredibly high, world-class level while maintaining a continuous iteration environment.
Click here to learn more.
Deeper Support for Traffic Mirroring and Splits
We’ve increased our capacity to do traffic splits and mirrors at an infrastructure level. This is very important for two main business objectives: A stable, fast, and continuous deployment environment, and a systematic way to collect multivariate test data to compare performance.
When we deploy new features, they are first released to a cluster that is only handling a very small percentage of traffic. Then, we monitor performance to avoid disasters such as bad code that is only exposed under traffic. We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Look out for some case studies we’ll be releasing in early 2022 that show how much performance improvements can impact a digital business.
Amazon DocumentDB Integration
DocumentDB from Amazon is a fantastic, modern solution for scaling JSON workloads. JSON is a critical data format that is used across the open web and in the RebelMouse platform to deliver data for rendering engines and APIs. We’ve integrated with our AWS Mongo cluster so that it is already in production.
Click here to find out more about the technology here.
Kibana Integration for Data Warehouse
Kibana is an open user interface that lets you visualize your Elasticsearch data and navigate the Elastic Stack. We tracked query load to understand the way requests flow through the RebelMouse application and applied it to the new data warehouse project. Find out more about that
here.
JestJS Snapshot Testing Integration
Snapshot tests are a very useful tool whenever you want to make sure your UI does not change unexpectedly.
A typical snapshot test case renders a UI component, takes a snapshot, and then compares it to a reference snapshot file stored alongside the test. The test will fail if the two snapshots do not match. This means either the change is unexpected, or the reference snapshot needs to be updated to the new version of the UI component.
This integration is an upgrade to our automated QA and continuous deployment process.
Click here to learn more.
ProseMirror Integration
We are working on using best-in-class multi-user collaborative editing tools, and have made significant progress on ProseMirror. Rich content editors should ideally produce clean, semantically meaningful documents while still being easy for users to understand. ProseMirror tries to bridge the gap between editing explicit, unambiguous content like Markdown or XML, and classic WYSIWYG editors.
It does this by implementing a WYSIWYG-style editing interface for documents more constrained and structured than plain HTML. You can customize the shape and structure of the documents your editor creates, and tailor them to your application's needs.
Click here to learn more about ProseMirror.
Signed Exchanges Integration
Google recently released a new product that allows them to precache results from search, delivering a faster experience for users, and potentially in the future giving those URLs an advantage in search results. We are studying data on performance and are considering a full platform release of this in Q1 2022. Read more about it
here.
Improve Instagram and TikTok Embeds for Core Web Vitals
TikTok and Instagram are very popular sources of embeds for media websites. But they almost always create CLS penalties that lead to poor experiences and bad Core Web Vitals scores on articles that include them. We’ve taken the same approach as our Twitter and YouTube integrations so that we server-side render an embed, measure the height of it, store it server-side, and then pass it to the front-end code to avoid any CLS penalties.
We are very proud of how customizable the RebelMouse platform is, and we are always making further progress on creating customizations that can work in a secure and stable continuous deployment environment. We’ve dedicated significant engineering resources to create the following types of customizations for dashboards on any site:
Filter/Sort posts in the Post Dashboard by multiple site-specific fields in combination with other filters
Filter/Sort posts in the Post Dashboard by pageviews in combination with other filters
Filter/Sort authors in the Post Dashboard by the number of published posts
Filter/Sort authors in the Post Dashboard by the date of the last published post
Filter/Sort “Scheduled for Publishing” drafts in the Post Dashboard among other posts
Filter posts by an intersection of sections, both in the Post Dashboard and on Public Pages
Filter posts by phrase and order by relevance in combination with other filters, both in the Post Dashboard and on Public Pages
Filter posts by permission to view them without a paywall
Filter users by permission to modify them by the current use
Upgrade to Ubuntu Version 18.04
Ubuntu is an open source operating system that most modern web servers are running on. To keep optimal performance and security, we spent time upgrading to 18.04. You can find more about it in Ubuntu’s release notes
here.
Easy Delete for Copyright Notices
We upgraded our asset manager core software so that it's easy to get a direct link to the media library version of any image, and then delete the file from all places on your site. This is vital to take fast action on copyright notices, and now no longer requires contacting us to take action on your behalf. Simply use the revamped UX to find and delete images as needed.
Click here to learn more about this feature.
Upgrades to Entry Editor
We’ve made over 20 upgrades to Entry Entry to allow for faster speed, better stability, and enhanced features for editorial teams. The most significant was resolving potential bugs when embedding social media in posts. We've also integrated better upgrades for short codes, linked images into the media library in a simpler way, and performed massive upgrades to the customization possibilities for Entry Editors. Additionally, we've greatly improved the depth of automated testing for QA releases of new code.
Introduced new monthly statements to provide additional transparency around how we are using your service hours.
Team Updates
We’ve added amazing talent to our team. The following new Rebels will help scale our ability to continuously update our platform while simultaneously delivering as a creative agency.
Creative Strategy Team
Veronica Torres Lugo, Account Manager
Marielisa Figuera Saggese, Account Manager
Services Delivery Team
Alina Kravchenko, Platform Engineer
Helio Inagake Toth Gonçalves, Head of Customer Support
Turabi Ozturk, Project Manager
HR Team
Manuel Felipe Castañeda Jaramillo, HR Analyst
Click here to read our Q3 2021 platform performance updates.
Click here to read our Q2 2021 platform performance updates.
Click here to read our Q1 2021 platform performance updates.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
From start to finish,
RebelMouse blasted away our expectations!
Kelley Beaucar Vlahos
Editorial Director
Responsible Statecraft
RebelMouse
brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close
relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above
and beyond to ensure we were happy with the new site, and
they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.
Ryan Koo
CEO
No Film School
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management
Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement
United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform.
We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO
tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer
Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot
at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with
you all.
Tim Grieve
Executive Editor
Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there!
Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more
than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager
Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen
my Managing Editor in 2021! Thank you.
Nick Smith
CEO
Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us
to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we
optimize search and create a great audience experience. As we have implemented the various search tactics, positive
results are almost instantaneous. Training our content creators has been simple. The system is incredibly user
friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver
exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management
Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service
has been impeccable.
Douglas Fischer
Executive Director
Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch
right away.
Susan Hassler
Editor Emeritus
IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform
met all our expectations and we love the technology. We are positive about the future of our site and look forward to
improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS.
Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and
use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO
Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a
sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider
them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous
improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is
tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any
new business needs that we have.
David Nguyen
Senior Director of Digital Marketing
Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the
entire journey. They have helped modernize our website through an infinite scroll setup that allows us more
advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has
helped educate our own team on the various aspects of programmatic advertising and worked to best implement them.
Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist
Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization
options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to
make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a
professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.