Content management systems (CMS) are kind of like the War and Peace of tech. It's a lot of intricate coding, design, and insider baseball that can be tough to fully grasp in one sitting.
If you're a new media company or brand that's just starting out and trying to find a publishing solution that will enhance your day-to-day — rather than slow down the creative — it can be tough to figure out which will give you the least heartache during the launch process. If you already have a CMS in place, then there's probably a greater chance that the platform you're currently using is leaving you frustrated. But even if you've grown weary from your everyday tools, it still can seem even more daunting to re-platform your site entirely.
So we'll be honest: A lot of people who go through CMS re-platforms or entire content migrations end up with a few battle wounds. It's not for the faint of heart. You've got to manage a lot of details to make sure everything gets done correctly and everything goes seamlessly. But people tend to make the switch unequipped with the right information and know-how to make sure the re-platform will actually ensure growth.
At RebelMouse, we've been doing this for years. We ensure our clients that with our guidance, their site can be quickly and efficiently re-platformed to experience immediate audience + revenue growth.
4 Signs You Should Re-Platform Your Site
The content world has changed completely in the past five years. Normal blogging software like WordPress is out of date, insecure, and actively blocking your company from winning the content game. Here are some top signs that you need to re-platform your site:
1. Editors Complain + Feel Disadvantaged
They have become so completely frustrated with bugs that they don't ask for improvements anymore. Result? Your content suffers.
2. It's Slow
Your site loads slowly or is unstable. Facebook simply throttles traffic to slow or unstable sites without mercy.
3. You Don't Have the Right Social Integrations
You don't have an awesome Instant Articles integration, you are behind on Accelerated Mobile Pages (AMP), you have marketing stats that are declining, and you use a platform that doesn't intelligently schedule to social or track data to enable your content and traffic teams to make better decisions. Or, you don't have any of this.
4. No A/B Testing Has Taken Place
You don't A/B test content when you publish — you launch and pray it was a good decision.
Once you realize your site needs to be re-platformed, it's important to make sure you follow the right steps to re-platform and have the right team members by your side.
Ask Your Head of Digital Why You Aren't on RebelMouse
We work with media companies and brands of all sizes. Our client list and case studies are OMG. We clean up websites and modernize product to accelerate your business into the age of social. There's more money on the table than you may realize in getting this perfectly right. Please reach out. You can email us at strategy@rebelmouse.com or fill out the form below.
