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Rebel Case Study: Taste Talks

The Future of Food + The Culture + The Occasion

Taste Talks is a national series of festivals celebrating the future of taste through symposia, tastings, dinners and parties. They bring together thought leaders and luminaries from around the world together with everyday food enthusiasts to engage in great conversation, amazing food and one-of-a-kind experiences.

They believe food is a true medium that can bridge the gap and engage all people through experiences shared across digital and social. They came to RebelMouse for the platform to make it all happen.

Gif of a guy screaming through a taxi window "You're my friend because we as a people are one and we enjoy various kinds of food"

The Vision

Raise overall awareness of Taste Talks and their festivals
Drive users to sign up for updates about the 2016 festival series
Drives users to share articles featuring the one-of-a-kind food dishes

What Happened: Rebel Runner Platform

The team leveraged our easy-to-use, agile Rebel Runner platform to:

Build engaging stories paired with eye-catching images

"Everytime a Burger Saved My Life," by Lien Ta

Weave in social media feeds and bold CTAs

"Glassware or Artwork? For These Designers, It's Both," by Nicole Schnitzler

Organize content into sections, and use actionable insights to make smart curatorial decisions

"Urban Foraging in Los Angeles: Weird or Worth It?" by Carly Silverman

Screenshot of Taste Talks homepage

Why They <3 RebelMouse

Beautiful, dynamic platform that is (almost) as pretty as the food
Engaging + intuitive polls + quiz features to keep the conversation going

"With RebelMouse, we can easily showcase and share the food and culture content we love across a huge range of social platforms. RebelMouse's super helpful tools allow us to optimize and organize our content in a way that makes sense for our brand, and, most importantly, the end result is gorgeous." -- TasteTalks

Gif of a fork cutting a piece of pie

Cheers to living that #FoodLife. Power your publish with us. Send us a quick note to get started.

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David Nguyen

Senior Director of Digital Marketing Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

Luke Viertel

Digital Strategist Premier Guitar

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Matt Roberts

Director of Growth & Development Premier Guitar

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