A quick guide to how we power the modern content lifecycle
The open web is not linear. Over the next decade, quality content will continue to mean nothing without effective distribution that translates into increased wins on site, search, and social. The content lifecycle is fluid in nature, and users are only going to become more picky about consuming content where they feel the most comfortable. Keeping tabs on the modern user is a tireless job, and most publishing technologies cannot keep up with the rapid speed of the industry.
RebelCMS offers an intelligent front end that gives content creators the powerful tools they need to guide a modern content strategy that's backed by data and designed for savvy audiences. With blazing page speeds, an elegant user experience, and community-focused marketing tools snapped into every workflow, publishers can take back organic growth
and sustainable revenue throughout the 2020s.
Here's a brief summary of how we power the modern content lifecycle:
RebelCMS Front End: Success Starts With Page Speed
Great page speed is the only way to gain entry into the new content lifecycle. Without it, your content is dead in the water. Recently, Google redesigned how they measured page speed, and the stricter rules have made it even harder for publishers to score well in its
PageSpeed Insights tool. When the change first rolled out, legacy publishers saw their scores plummet to 20 or below.
As the popularity of the major platforms ebbs and flows, it's important to publish to a site that readers want to return to instead of abandoning immediately due to slow load times and/or painful experiences with ads. We use several methods to ensure site optimization for every publisher we power, because a slow site often results in a decline in your readership and bottom line.
Here's more on our lightning-fast site experience:
Optimal page speed is mandatory, but keeping users on your site for as long as possible is just as important. The front end of our RebelCMS makes it easy for content creators to build a site experience that's streamlined and intuitive. Some of the biggest names in new media, including
Axios, launched on a design we created and named Social Media for UX. The design combines "easy to collapse and expand" articles with an infinite scroll layout so that users can quickly handpick content in an experience that mimics the social feeds.
RebelCMS also promotes state-of-the-art media through our Particle Assembler. It's a feature built in to our Entry Editor that breaks down articles into
particles, or parts of an article. Particles allow creators to move and organize content in a way that's easy to consume, share, and monetize.
The content lifecycle isn't possible without writers and editors. This is why our front end is equipped with a robust editorial suite to support creators themselves. Our ceaseless site optimization and modern user experience both play a supportive role for perhaps the most important feature of our platform — the creative layer that powers every publisher's strategy. Whether it's a legacy brand, new media company, e-commerce site, or anything in between, our offerings for content creators empower them to set up every article for success.
Directly available from our Entry Editor is an enterprise-grade toolset for content creators to discover distributive growth opportunities before each article is published. Our proprietary, data-driven search technology allows users to identify trending keywords and strategize around acquiring high rankings in search. A full selection of social tools, including influencer outreach and dynamic social scheduling, are also available right from within the editing interface.
Additionally, we put the power of design back into the hands of content creators with our easy-to-use layout options. Site designs that look like they required hours of developer work can be created by editors in just a few clicks. And our Layout & Design tool makes every website's design, structure, and ad placement easy to manage. Users can drag and drop design elements easily, as well as test them in real time to identify the site design that resonates with their readers.
Our flexible front end was built in the age of social, and iterates at the speed of the digital industry. Here's more on how we help content creators reach new audiences with every post:
RebelCMS Front End: Built for Increased Engagement
Once you've secured a fast site experience that encourages readership, you need to equip yourself with tools that enable you to nurture that engagement. No matter how large or small your audience is, moving the needle on engagement puts you on the fast track to capturing more conversions, repeat visits, and loyalty.
Here's a well-known secret: Static media is dead. Publishing is no longer a two-dimensional paradigm because digital and social opened up the doors to a universe of creators. These creators make up the loyal readership you've built up through the powerful front end of RebelCMS. They're already passionate about your content, so it's time to get them involved.
Our platform supports a customizable community workflow that fuels dynamic collaboration with features like adjustable user roles and ratings, annotations, comment editing, and content stages woven directly into our editing environment. The front end also has contest creation features to spark even more engagement.
The best part of living in a universe of creators is that there's always room for growth. Our tech can identify key influencers who would likely engage with your content before you even hit the publish button.
Here's more on how our platform builds communities:
The "post and pray" approach was an early tactic where publishers would often post content blindly in hopes that something would go viral. The pitfalls of "post and pray" eventually led to the advancement of complex data that's now available to publishers of all sizes. But useful site and traffic metrics need to be clear and easy to consume by creators in order to be truly effective. After all, they're the ones shaping your content strategy on a daily basis.
RebelMouse offers a native collection of metrics for every site we power. We've also taken what we know about modern publishing to create a new pageview methodology that increases time on site and revenue.
Here's more information on our data-fueled platform that propels strategy:
RebelCMS Front End: Your Ticket to Modern Publishing
This has been a quick guide to how our front end can power your modern content lifecycle. The user journey starts the moment a user clicks to your site, and continues through nurturing that readership to conversion and repeat engagement.
Publishers often think that to create a tech platform that supports this type of lifecycle, it must be created through a custom build or by using an expensive, big-box solution. On RebelMouse, you can take advantage of everything you could ever want from a custom solution without all of the headaches. Our technology can be as custom or as streamlined as your content needs. Just like with modern content, our solution is always iterating alongside the industry to ensure your content is optimized for success across all distributive platforms.
We're also a centralized CMS, which means that our updates and upgrades happen across all of the sites we power all at once. Gone are the days of needing a third-party, managed hosting company that's required with alternative platforms like WordPress and Drupal. Not only will your content be supported with a proven strategy that fuels growth, but you'll always have the most up-to-date version of our technology without any security surprises or mandatory and complex product updates.
Start publishing ahead of the curve in the new decade.
Request a proposal today and let's start working together.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
From start to finish,
RebelMouse blasted away our expectations!
Kelley Beaucar Vlahos
Editorial Director
Responsible Statecraft
RebelMouse
brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close
relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above
and beyond to ensure we were happy with the new site, and
they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.
Ryan Koo
CEO
No Film School
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management
Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement
United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform.
We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO
tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer
Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot
at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with
you all.
Tim Grieve
Executive Editor
Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there!
Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more
than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager
Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen
my Managing Editor in 2021! Thank you.
Nick Smith
CEO
Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us
to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we
optimize search and create a great audience experience. As we have implemented the various search tactics, positive
results are almost instantaneous. Training our content creators has been simple. The system is incredibly user
friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver
exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management
Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service
has been impeccable.
Douglas Fischer
Executive Director
Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch
right away.
Susan Hassler
Editor Emeritus
IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform
met all our expectations and we love the technology. We are positive about the future of our site and look forward to
improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman
Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS.
Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and
use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO
Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a
sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider
them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous
improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is
tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any
new business needs that we have.
David Nguyen
Senior Director of Digital Marketing
Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the
entire journey. They have helped modernize our website through an infinite scroll setup that allows us more
advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has
helped educate our own team on the various aspects of programmatic advertising and worked to best implement them.
Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist
Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization
options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to
make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a
professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.