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RebelMouse Stats Dashboard: Metrics Defined

RebelMouse has a robust analytics platform providing insight into web property growth, content engagement, social analytics, and viral activity. Insights are defined below.

PERFORMANCE OVERVIEW

RebelMouse performance overview stats compare key data over time, allowing you to quickly gauge content and web property performance.

In the default “Today so far” view, stats are compared to the same period from the previous week, rather than previous day. This allows you to compare data from similar circumstances. You can easily change filters to view stats for a preferred section and time period:

Views Last Hour: Views compared to the same hour on the same day from the previous week

Views Compared to Prior Time Period: Views compared to the previous period of the same length.

Facebook Reach: Total users reached via your Facebook page content. Facebook Reach data isn’t available for less than a 24-hour time period and cannot be filtered by sections.

REFERRING SOCIAL ACCOUNTS

Referring Social Accounts: Social media pages / accounts referring your content (currently available for Facebook and Twitter)

Page Name / Account: The Facebook page or Twitter account that referred your content

Fans / Followers: The number of Facebook page fans or Twitter account followers for each referrer

Posts: The specific post shared by each referrer

Likes / Comments / Shares / Retweets: The number of likes, comments, shares or retweets that the shared post received via the Facebook page or Twitter account

TOP POSTS BY NETWORK
See the top posts based on total views sourced from key channels: Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+ and email outreach.

TOP CONTENT

See top posts based on various criteria.

Authors: The name of the author who published the post

Posts: The title of the post

Card Views: The total number of views for the post’s promo module across front page and section pages

Page Views: The total number on-site post views

FB Instant Views: The number of views generated in the Facebook Instant Article format

Viral Views: The number of post views sourced off-site and did not originate from your RebelMouse-powered site

Key Traffic Factor: The source generating the highest percentages of post viral views. Note: No social channel icon means that a majority of the views are generated on-site or comes from a non-social network, like search / Outbrain / Flipboard etc.

Shares: The number of times the post was shared on-site

Subscribers: The number users who subscribed (i.e. for a newsletter) through that post

Time Spent: The average amount of time users spent on the post

CTA Conversions: The number of users who converted through a Call-To-Action module in the post

TOP CONTRIBUTORS

See your top authors based on various audience engagement metrics, including views, likes, comments or shares.

Top Contributors: Authors with the most views or likes or comments or shares to their posts

Post Views: The top authors based on total views generated across all posts

Views: The total number of views generated by each author
Viral Factor: The average percentage of views sourced off-site
Total Posts: The total number of posts generated by the author

Average PV: The average number of views generated across author posts

Likes: The top authors based on total likes generated across all posts

Comments: The top authors based on total comments generated across all posts

Shares: The top authors based on total shares generated across all posts

REFERRALS

All Referrals: Total site referral traffic by source and percentage

Social Networks: Referral traffic by social network

Search Terms: Referral traffic by the ten most popular search terms

Amount: The total number of page views generated by referral source or search term

%: The percentage of views generated by referral source or search term

EXPORT YOUR DATA

Easily access all of your data in a downloadable CSV file.

THIRD PARTY ANALYTICS
Add your preferred third party analytics in your RebelMouse Stats dashboard. We currently support Google Analytics, Chartbeat and Comscore.

SEO REPORT

Search Phrase Won: The search phrases that drive the most traffic to the post

Manually Entered Search Phrase: Manually edited URL keywords to the post

Search Discovery: Pages that your post links to and are high ranking pages

Tags: The name of the tags on your post

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RebelMouse brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above and beyond to ensure we were happy with the new site, and they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.

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We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.

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So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️

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Nick Smith

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Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!

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Editor Emeritus IEEE Spectrum

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Founder and Chairman Reliabilityweb

RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.

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The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.

David Nguyen

Senior Director of Digital Marketing Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

Luke Viertel

Digital Strategist Premier Guitar

RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!

Matt Roberts

Director of Growth & Development Premier Guitar

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