Sitecore Focuses on the Funnel, Not Content
Sitecore is a customer experience platform that creates brand sites designed to move audiences through the funnel. But Sitecore built its sizable agency ecosystem by customizing Drupal solutions for brands, so clients still encounter the limitations and pitfalls that come from a traditional CMS: suboptimal site experiences that are extremely stressful and expensive to maintain and update over time. And with content so crucial to driving brand loyalty, Sitecore's suite of products are not modern enough to close the gap as brands fully embrace becoming publishers.
RebelMouse Provides Publishers With an Advantage
RebelMouse, founded by former HuffPost CTO Andrea Breanna, has the expertise, best practices, and modern technology to transform media companies and brands into confident publishers in today's dynamic landscape. Our clients become leaders in content and engagement in their respective categories because we're unique in how we guide content teams to success.
RebelMouse's platform leapfrogs traditional CMS solutions with a centralized, cloud-based model. Every feature update, infrastructure improvement, and security patch is pushed live to all of our clients at once without interruption. We constantly monitor industry giants like Google and Facebook, so our clients are always positioned to maximize organic search and social reach. We optimize for high page speed across mobile and desktop since we know Google heavily penalizes site experiences with poor page speed, as does Facebook, and potential customers are known to quickly abandon slow pages. Our tech is always iterating and automatically updating for our clients, which means investing less money in an all-encompassing solution that fuels more growth.
The Right Platform for Content Teams
RebelMouse makes it easy for cross-functional teams to build and manage publishing environments. Our authoring tools make editorial, audience development, and social teams efficient and savvy, thanks to our proprietary technology that's been engineered to optimize content across platforms. We give marketing and strategy teams digestible data to understand and better tailor content for strategies that drive meaningful traffic. Our design tools appeal to product teams because we make it simple to launch sophisticated new sites, new sections, and new campaigns that are already set up to include your full marketing stack. Plus, content and data are easily shareable across every relevant owned property. And our platform is a developer-friendly solution for engineers to deliver far better results and support to their companies without straining tech resources.
Our Formula for Growth Works
The value of RebelMouse's modern approach is clear once you look at the data. Compare the following Google PageSpeed Insights scores among brand-owned media sites. Keep in mind, we've set 60 as a benchmark score given how Google's own sites and apps perform.
Sitecore sites barely reach the benchmark. These types of scores will hurt brands trying to maximize organic reach and engagement.
The Chicken Wire From Chick-fil-A (on Sitecore)
San Diego Tourism Authority (on Sitecore)
Meanwhile, RebelMouse clients see scores that match or exceed the benchmark.
Dance Magazine
Market News
Brit + Co
More importantly, our clients tend to see growth across all key metrics once they make the move to RebelMouse.
This client is an established brand that enjoys huge organic reach. Contests and content expansion led to organic growth on all platforms and deeper engagement with customers.
This client is an SEO and e-commerce case study in using our tools to effectively capture key phrases that drive purchases from users. They have had a phenomenal year.
We're excited that we've nailed a product that delivers such an enormous advantage for teams. The need for content, along with budgets, will only continue to grow, so it's important to choose the best tools that make it easy to maintain a successful, sustainable content strategy at a lower cost.
And RebelMouse is flexible, so we can either plug into your current Sitecore environment or power a standalone content experience.
If you're a developer, definitely get in touch with us. We're opening up RebelMouse to a larger ecosystem of developers so you can give more with RebelMouse.
No matter how you choose to work with us, you'll always get the right technology and approach that keep teams innovative, efficient, and happy in a cost-effective way. Request a proposal today to learn more about how we can best work together.
