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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

News & Politics/Avid News Readers/Avid Political News Readers
News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Kelley Beaucar Vlahos

Editorial Director Responsible Statecraft

RebelMouse brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above and beyond to ensure we were happy with the new site, and they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.

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We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.

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THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.

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So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️

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Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!

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RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.

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The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.

David Nguyen

Senior Director of Digital Marketing Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

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Digital Strategist Premier Guitar

RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!

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