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Strategy

The 2017 Rebel Mindset

At RebelMouse, we love the crazy, fast, ever-changing world of the internet. Founded by Paul Berry, the original CTO of The Huffington Post, and backed by new media experts from BuzzFeed and Buddy Media, we have an avant-garde view of how publishing works.

Check out these 10 statements that define the RebelMouse mindset for 2017, designed to get you psyched to share your stories with the world.

1. Growing an engaged audience isn't an accident.

It's a decision.

2. Be tech savvy, not tech heavy.

To unlock traffic and revenue growth at speeds we've never seen before.

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3. Embrace an integrated approach to content creation and distribution.

Social isn't an afterthought, it drives editorial strategy.

4. Data = Amazingness.

Put that awesomeness into the hands of your content creators.

5. Blur the lines and raise the bar.

Editors, writers, and social media managers have the power to implement change — empower them with analytics to fuel growth.

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6. The life of a story begins after you hit publish.

Go beyond post and pray.

7. Going viral means creating something worth sharing.

It should be an experience people love. It doesn't mean abandoning substance.

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8. Take a format-agnostic approach to content creation.

It's time to embrace the beyond-words era.

9. Ad blocking is a cultural movement.

In an increasingly banner-blind world, ads should (and can) add value to the editorial experience.

10. Experiment and learn with every story.

Evolvability is your competitive advantage and adaptable technology is the secret sauce.

Do you agree? Does this sound like the way you want to approach media? Contact us to learn more and let's start working together!

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Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users

550M+ Pageviews

17+ Avg. Minutes per User

6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

From start to finish, RebelMouse blasted away our expectations!

Kelley Beaucar Vlahos

Editorial Director Responsible Statecraft

RebelMouse brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above and beyond to ensure we were happy with the new site, and they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.

Ryan Koo

CEO No Film School

I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!

Terrence O'Hanlon

Founder and Chairman Reliabilityweb

It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.

Brendan Farley

Vice President, Product Management Strada Education Network

Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!

Ryan Bujeker

Director, Social Media Strategy & Digital Engagement United Airlines

We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.

Jill Braff

President/Chief Operating Officer Brit + Co

THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.

Tim Grieve

Executive Editor Protocol

So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️

Andrey Lipattsev

Partner Development Manager Google

It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.

Nick Smith

CEO Investing News Network

Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!

Emma Schofield

Director of Change Management Investing News Network

We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.

Douglas Fischer

Executive Director Environmental Health News

I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.

Susan Hassler

Editor Emeritus IEEE Spectrum

Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!

Terrence O'Hanlon

Founder and Chairman Reliabilityweb

RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.

Chuck Lapointe

CEO Narcity Media

The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.

David Nguyen

Senior Director of Digital Marketing Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

Luke Viertel

Digital Strategist Premier Guitar

RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!

Matt Roberts

Director of Growth & Development Premier Guitar

Case Studies

A Team (and an Agency) Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

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The 2017 Rebel Mindset

1. Growing an engaged audience isn't an accident.

2. Be tech savvy, not tech heavy.

3. Embrace an integrated approach to content creation and distribution.

4. Data = Amazingness.

5. Blur the lines and raise the bar.

6. The life of a story begins after you hit publish.

7. Going viral means creating something worth sharing.

​8. Take a format-agnostic approach to content creation.

9. Ad blocking is a cultural movement.

​10. Experiment and learn with every story.

Might Be Interesting to You

REBEL CASE STUDIES

Know What Matters

REBEL INSIGHTS

Where Websites Are Built

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Our Core Features

Why RebelMouse?

Unprecedented Scale

Today's Top Websites Use RebelMouse

What Clients Say

Case Studies

A Team (and an Agency) Built Like No Other

Our Technology

Our Creative Agency

For Content Creators

For Developers

Insights

About Us

8. Take a format-agnostic approach to content creation.

10. Experiment and learn with every story.

Where
Websites Are Built