Strategy

The 2017 Rebel Mindset

The 2017 Rebel Mindset

At RebelMouse, we love the crazy, fast, ever-changing world of the internet. Founded by Paul Berry, the original CTO of The Huffington Post, and backed by new media experts from BuzzFeed and Buddy Media, we have an avant-garde view of how publishing works.

Check out these 10 statements that define the RebelMouse mindset for 2017, designed to get you psyched to share your stories with the world.


1. Growing an engaged audience isn't an accident.

It's a decision.

2. Be tech savvy, not tech heavy.

To unlock traffic and revenue growth at speeds we've never seen before.

3. Embrace an integrated approach to content creation and distribution.

Social isn't an afterthought, it drives editorial strategy.

4. Data = Amazingness.

Put that awesomeness into the hands of your content creators.

5. Blur the lines and raise the bar.

Editors, writers, and social media managers have the power to implement change — empower them with analytics to fuel growth.

6. The life of a story begins after you hit publish.

Go beyond post and pray.

7. Going viral means creating something worth sharing.

It should be an experience people love. It doesn't mean abandoning substance.

​8. Take a format-agnostic approach to content creation.

It's time to embrace the beyond-words era.

9. Ad blocking is a cultural movement.

In an increasingly banner-blind world, ads should (and can) add value to the editorial experience.

​10. Experiment and learn with every story.

Evolvability is your competitive advantage and adaptable technology is the secret sauce.

Do you agree? Does this sound like the way you want to approach media? Contact us to learn more and let's start working together!

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Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

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Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

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We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

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A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

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